Before AI copilots and receptionists, trades pros were still running businesses from binders and carbon-copy invoices. Jobber set out to change that—and today powers 300,000+ plumbers, landscapers, and contractors.

CTO Forrest Zeisler joins Zapier CEO Wade Foster to share how the trades moved from manual chaos to AI copilots that have already booked 200,000+ after-hours calls and coached pros to win more work.

They dig into why trust—not hype—matters most when scaling AI in overlooked industries, how customer voice guides Jobber’s roadmap (all the way to board meetings), and why the trades might be the sector that benefits most from AI.